Prasad Boradkar

Associate Professor and Program Director of Industrial Design, School of Design Innovation

Director, Innovation Space

Research Program:

Prasad Boradkar is an associate professor of industrial design in the ASU School of Architecture and Landscape Architecture in the Herberger Institute for Design and the Arts. Boradkar also is director of the InnovationSpace program. His book, Designing Things: The Cultural History of Objects, is a behind-the-scenes and beneath-the-surface look at the cultural meanings of the things we use in our everyday lives and the role of designers in their design and production. Utilizing a wealth of historical and contemporary case studies, the book explores concepts such as planned obsolescence, object fetishism, product semantics, consumer value and user needs.