CNS-ASU: Dietram A. Scheufele

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Dietram A. Scheufele
Research Team Leader, RTTA 2, Center for Nanotechnology in Society
Professor of Journalism and Mass Communication and Life Sciences Communication

Dietram A. Scheufele has a joint appointment in the School of Journalism & Mass Communication and the Department of Life Sciences Communication at the University of Wisconsin, Madison. He is also a faculty affiliate of the Robert and Jean Holtz Center for Science and Technology Studies, the Initiative on Nanotechnology and Society, and the Communication Technologies Research Cluster.

Prior to joining UW in 2004, he was a tenured Associate Professor and Director of Graduate Studies in the Department of Communication at Cornell University. He teaches courses in Research and Strategy, Research Methods, Public Opinion, Media and Politics, and Digital Democracy.

Much of Scheufele's research examines media influences on political participation and civic engagement - both offline and online. He is especially interested in how deliberative exchanges among citizens can moderate or strengthen these effects.

Scheufele's second area of specialization is public opinion and public opinion polling. Much of his recent research in this area has examined the factors shaping public attitudes toward science and technology. This includes a number of studies tapping the public opinion dynamics and media coverage surrounding nanotechnology, stem cell research, GMOs, and related issues. This work has been supported by competitive research grants from the National Science Foundation, the U.S. Department of Agriculture, the Worldwide University Network, and other funding agencies.

In 2004, Scheufele won the Young Scholar Award for outstanding early career research from the International Communication Association. He is also a recipient of the Young Faculty Teaching Excellence Award from the College of Agriculture and Life Sciences at Cornell University, and a recipient of various other research and teaching awards from the Association for Education in Journalism & Mass Communication, the Midwest Association for Public Opinion Research, and the World Association for Public Opinion Research. He is also a past DAAD fellow.

Scheufele is President of the Midwest Association for Public Opinion Research and past Head of AEJMC's Communication Theory & Methodology Division. From 2001 to 2004 he was journal review editor for the International Journal of Public Opinion Research, and he currently serves on the editorial boards of Communication Studies (beginning 2007), the International Journal of Public Opinion Research, Journal of Communication, and Mass Communication & Society.

Scheufele's professional experience includes consulting work for major marketing firms, such as Fallon Worldwide, as well as numerous public-sector clients, including the Public Broadcasting System (PBS), the World Health Organization (WHO), and the Emirates Center for Strategic Study and Research in the United Arab Emirates.

Email: scheufele@wisc.edu